<?= h($title) ?>

\n"; echo "\n"; echo " " . h($url) . "" . h($today) . "monthly1.0\n"; echo "\n"; } function render_temp_robots(array $config): void { header('Content-Type: text/plain; charset=UTF-8'); echo "User-agent: *\n"; echo "Allow: /\n\n"; echo "Sitemap: " . absolute_url('/sitemap.xml', $config) . "\n"; } $path = current_path(); $needsBootstrap = !MOOZ_TEMP_PERSONAL_SITE || str_starts_with($path, '/ywj'); if ($needsBootstrap) { require __DIR__ . '/app/bootstrap.php'; } function is_post(): bool { return ($_SERVER['REQUEST_METHOD'] ?? 'GET') === 'POST'; } function csrf_token(): string { if (empty($_SESSION['csrf'])) { $_SESSION['csrf'] = bin2hex(random_bytes(32)); } return $_SESSION['csrf']; } function require_csrf(): void { $token = $_POST['_csrf'] ?? ''; $sessionToken = $_SESSION['csrf'] ?? ''; if ($sessionToken === '' || $token === '' || !hash_equals($sessionToken, $token)) { http_response_code(419); echo 'Invalid CSRF token.'; exit; } } function is_logged_in(): bool { return !empty($_SESSION['admin_id']); } function require_admin(Store $store): void { if (count($store->admins()) === 0 && current_path() !== '/ywj/setup') { redirect_to('/ywj/setup'); } if (!is_logged_in()) { redirect_to('/ywj/login'); } } function flash(?string $message = null): ?string { if ($message !== null) { $_SESSION['flash'] = $message; return null; } $value = $_SESSION['flash'] ?? null; unset($_SESSION['flash']); return $value; } function upload_image(string $field, array $config, ?string $fallback = ''): string { if (empty($_FILES[$field]) || ($_FILES[$field]['error'] ?? UPLOAD_ERR_NO_FILE) === UPLOAD_ERR_NO_FILE) { return $fallback ?? ''; } return store_uploaded_image($_FILES[$field], $config); } function analytics_visitor_id(): string { $cookie = $_COOKIE['mooz_vid'] ?? ''; if (is_string($cookie) && preg_match('/^[a-f0-9]{32}$/', $cookie)) { return $cookie; } $visitorId = bin2hex(random_bytes(16)); setcookie('mooz_vid', $visitorId, [ 'expires' => time() + 60 * 60 * 24 * 365, 'path' => '/', 'secure' => (!empty($_SERVER['HTTPS']) && $_SERVER['HTTPS'] !== 'off'), 'httponly' => true, 'samesite' => 'Lax', ]); $_COOKIE['mooz_vid'] = $visitorId; return $visitorId; } function record_public_page_view(Store $store): void { $store->recordPageView(analytics_visitor_id(), current_path()); } function page_head(array $meta, array $settings, array $config, array $jsonLd = []): void { $title = $meta['title'] ?? ($settings['site_name'] ?? '沐智科技'); $description = $meta['description'] ?? ($settings['home_description'] ?? ''); $canonical = $meta['canonical'] ?? absolute_url('/', $config); $image = absolute_url($meta['image'] ?? ($settings['og_image'] ?? '/images/banner-1.png'), $config); $type = $meta['type'] ?? 'website'; ?> <?= h($title) ?> settings(); $nav = $store->navItems(); $articles = array_slice($store->articles(true), 0, 5); $products = $store->products(true) ?: default_products($settings); $meta = [ 'title' => $settings['home_title'] ?? '', 'description' => $settings['home_description'] ?? '', 'canonical' => absolute_url('/', $config), 'image' => $settings['og_image'] ?? '/images/banner-1.png', ]; $jsonLd = [ ['@context' => 'https://schema.org', '@type' => 'Organization', 'name' => $settings['site_name'] ?? '沐智科技', 'url' => absolute_url('/', $config), 'logo' => absolute_url($settings['logo_image'] ?? '/images/logo-mark.svg', $config), 'description' => $settings['home_description'] ?? ''], ['@context' => 'https://schema.org', '@type' => 'WebSite', 'name' => $settings['site_name'] ?? '沐智科技', 'url' => absolute_url('/', $config), 'description' => $settings['home_description'] ?? ''], ]; page_head($meta, $settings, $config, $jsonLd); public_nav($settings, $nav); ?>

围绕真实行业场景，落地可持续的 AI 效率提升。

沐智科技专注于将 AI 能力嵌入传统行业的营销、运营与增长流程，帮助企业把模型能力转化为可追踪、可复用、可持续优化的业务结果。

'], ['AI 增效','让模型参与内容与决策',''], ['结果可衡量','围绕曝光、转化与声量复盘',''], ['持续优化','跟随国产大模型生态迭代',''], ] as $pillar): ?>

让品牌与文档资产，在 AI 时代更高效流动。

$product): $panelId = 'product-panel-' . $i; ?>

data-product-click data-product-id="" data-product-name="">开始使用

<?= h($product['image_alt'] ?? $product['name']) ?>

知识专栏。

查看全部文章→

$article): ?>

—

→

企业微信

settings(); $articles = $store->articles(true); page_head([ 'title' => 'AI营销与生成式搜索优化文章 - ' . ($settings['site_name'] ?? '沐智科技'), 'description' => '阅读沐智科技关于AI营销、生成式搜索优化、GEO、品牌AI可见度和传统行业AI增效的观点文章与实践方法。', 'canonical' => absolute_url('/articles', $config), 'image' => $settings['og_image'] ?? '/images/banner-1.png', ], $settings, $config, [[ '@context' => 'https://schema.org', '@type' => 'CollectionPage', 'name' => 'AI营销与生成式搜索优化文章', 'url' => absolute_url('/articles', $config), 'description' => '沐智科技关于AI营销、生成式搜索优化、GEO和品牌AI可见度的文章列表。', ]]); public_nav($settings, $store->navItems(), true); ?>

<?= h($article['cover_alt'] ?: $article['title']) ?>

—

阅读 →

navItems()); } function render_article(Store $store, array $config, string $slug): void { record_public_page_view($store); $article = $store->findArticleBySlug($slug, true); if (!$article) { http_response_code(404); echo 'Article not found.'; return; } $settings = $store->settings(); $title = $article['seo_title'] ?: ($article['title'] . ' - ' . ($settings['site_name'] ?? '沐智科技')); $description = $article['seo_description'] ?: ($article['excerpt'] ?: excerpt($article['body'])); $url = absolute_url(article_url($article), $config); $image = $article['seo_image'] ?: ($article['cover_image'] ?: ($settings['og_image'] ?? '/images/banner-1.png')); page_head(['title' => $title, 'description' => $description, 'canonical' => $url, 'image' => $image, 'type' => 'article'], $settings, $config, [[ '@context' => 'https://schema.org', '@type' => 'Article', 'headline' => $article['title'], 'description' => $description, 'image' => absolute_url($image, $config), 'author' => ['@type' => 'Organization', 'name' => $article['author'] ?: ($settings['site_name'] ?? '沐智科技')], 'publisher' => ['@type' => 'Organization', 'name' => $settings['site_name'] ?? '沐智科技', 'url' => absolute_url('/', $config)], 'datePublished' => $article['published_at'], 'dateModified' => $article['updated_at'] ?: $article['published_at'], 'mainEntityOfPage' => ['@type' => 'WebPage', '@id' => $url], ]]); public_nav($settings, $store->navItems(), true); ?>

· 阅读约 8 分钟

产品与行业解决方案

← BACK TO ARTICLES

navItems()); } function render_sitemap(Store $store, array $config): void { header('Content-Type: application/xml; charset=UTF-8'); echo "\n"; echo "\n"; $urls = [['loc' => absolute_url('/', $config), 'lastmod' => date('Y-m-d'), 'priority' => '1.0'], ['loc' => absolute_url('/articles', $config), 'lastmod' => date('Y-m-d'), 'priority' => '0.8']]; foreach ($store->articles(true) as $article) { $urls[] = ['loc' => absolute_url(article_url($article), $config), 'lastmod' => $article['updated_at'] ?: $article['published_at'], 'priority' => '0.7']; } foreach ($urls as $url) { echo " " . h($url['loc']) . "" . h($url['lastmod']) . "weekly" . h($url['priority']) . "\n"; } echo "\n"; } function render_robots(Store $store, array $config): void { header('Content-Type: text/plain; charset=UTF-8'); $content = trim($store->settings()['robots_content'] ?? "User-agent: *\nAllow: /"); echo $content . "\n\nSitemap: " . absolute_url('/sitemap.xml', $config) . "\n"; } function handle_product_click(Store $store): void { if (!is_post()) { http_response_code(405); echo 'Method Not Allowed'; return; } $store->recordProductClick( (int) ($_POST['product_id'] ?? 0), trim((string) ($_POST['product_name'] ?? '')), trim((string) ($_POST['product_url'] ?? '')), analytics_visitor_id() ); http_response_code(204); } function admin_text(string $name, string $label, string $value = ''): void { admin_field($name, $label, $value); } function handle_admin(Store $store, array $config): void { $path = current_path(); if ($path === '/ywj/setup') { if (count($store->admins()) > 0) { redirect_to('/ywj/login'); } if (is_post()) { require_csrf(); $username = trim($_POST['username'] ?? 'admin'); $password = (string) ($_POST['password'] ?? ''); if (mb_strlen($password) < 8) { flash('密码至少 8 位。'); } else { $store->createAdmin($username, $password); flash('管理员已创建，请登录。'); redirect_to('/ywj/login'); } } admin_auth_layout('初始化管理员', function () { ?>admins()) === 0) { redirect_to('/ywj/setup'); } if (is_post()) { require_csrf(); $username = trim($_POST['username'] ?? ''); $password = (string) ($_POST['password'] ?? ''); foreach ($store->admins() as $admin) { if ($admin['username'] === $username && password_verify($password, $admin['password_hash'])) { session_regenerate_id(true); $_SESSION['admin_id'] = $admin['id']; redirect_to('/ywj'); } } flash('账号或密码错误。'); } admin_auth_layout('管理员登录', function () { ?>articles(false); $published = $store->articles(true); $banners = $store->banners(false); $enabledBanners = $store->banners(true); $products = $store->products(false); $enabledProducts = $store->products(true); ?>

存储模式MySQL

全部文章

已发布文章

启用产品/

编辑首页配置维护 logo、导航、SEO、首屏 CTA 和联系信息。 管理 Banner调整图片、链接、排序和启用状态。 管理产品维护首页产品 tab、截图、链接和卖点。 新建文章发布知识专栏内容并配置封面与 SEO。

标题	状态	日期	操作
			编辑 · 查看

每日访问

按日期汇总 PV 和 UV。

日期	PV	UV

产品按钮点击

统计首页产品详情里的“开始使用”点击。

产品	链接	点击数
ID:

'默认查看最近 30 天，可按日期筛选 PV、UV 和产品按钮点击。']); return; } if ($path === '/ywj/settings') { if (is_post()) { require_csrf(); $settings = $store->settings(); foreach (['site_name','logo_text','home_title','home_description','hero_title_prefix','hero_title_accent','primary_cta_text','primary_cta_url','secondary_cta_text','secondary_cta_url','contact_kicker','contact_title','contact_description','contact_points','icp_text','robots_content'] as $key) { $settings[$key] = (string) ($_POST[$key] ?? ''); } try { $settings['logo_image'] = upload_image('logo_upload', $config, $_POST['logo_image'] ?? ($settings['logo_image'] ?? '')); $settings['og_image'] = upload_image('og_upload', $config, $_POST['og_image'] ?? ($settings['og_image'] ?? '')); $settings['qr_image'] = upload_image('qr_upload', $config, $_POST['qr_image'] ?? ($settings['qr_image'] ?? '')); } catch (RuntimeException $e) { flash($e->getMessage()); redirect_to('/ywj/settings'); } $store->saveSettings($settings); $nav = []; foreach (($_POST['nav_label'] ?? []) as $i => $label) { if (trim($label) === '') continue; $nav[] = ['id' => (int) (($_POST['nav_id'][$i] ?? 0) ?: ($i + 1)), 'label' => trim($label), 'url' => trim($_POST['nav_url'][$i] ?? '#'), 'sort' => (int) ($_POST['nav_sort'][$i] ?? (($i + 1) * 10)), 'enabled' => !empty($_POST['nav_enabled'][$i])]; } $store->saveNavItems($nav); flash('首页配置已保存。'); redirect_to('/ywj/settings'); } $settings = $store->settings(); $nav = $store->navItems(); admin_layout('首页配置', function () use ($settings, $nav) { ?>

站点基础

控制品牌显示、Logo 和首页 SEO 默认信息。

'用于前台导航品牌标识。']); admin_image_upload('og_image', 'og_upload', '默认 OG 图', $settings['og_image'] ?? '', ['hint' => '用于首页和文章缺省分享图。']); admin_field('home_title', '首页 SEO Title', $settings['home_title'] ?? '', ['class' => 'full']); admin_textarea('home_description', '首页描述', $settings['home_description'] ?? '', ['class' => 'full', 'rows' => 4]); ?>

首屏与联系

维护首页主标题、行动按钮和联系区内容。

'用于首页联系区二维码。']); admin_field('icp_text', 'ICP备案文案', $settings['icp_text'] ?? ''); admin_textarea('contact_description', '联系区描述', $settings['contact_description'] ?? '', ['class' => 'full']); admin_textarea('contact_points', '联系卖点（一行一个）', $settings['contact_points'] ?? '', ['class' => 'full']); admin_textarea('robots_content', 'Robots 内容', $settings['robots_content'] ?? '', ['class' => 'full', 'rows' => 5]); ?>

'分组维护品牌、SEO、导航、CTA 和联系信息。']); return; } if ($path === '/ywj/banners') { if (is_post()) { require_csrf(); $items = []; foreach (($_POST['banner_id'] ?? []) as $i => $id) { $image = $_POST['banner_image'][$i] ?? ''; if (!empty($_FILES['banner_upload']['name'][$i])) { $_FILES['one_banner'] = ['name' => $_FILES['banner_upload']['name'][$i], 'type' => $_FILES['banner_upload']['type'][$i], 'tmp_name' => $_FILES['banner_upload']['tmp_name'][$i], 'error' => $_FILES['banner_upload']['error'][$i], 'size' => $_FILES['banner_upload']['size'][$i]]; try { $image = upload_image('one_banner', $config, $image); } catch (RuntimeException $e) { flash($e->getMessage()); redirect_to('/ywj/banners'); } } if (trim($image) === '') continue; $items[] = ['id' => (int) ($id ?: ($i + 1)), 'image' => $image, 'alt' => trim($_POST['banner_alt'][$i] ?? ''), 'link_url' => trim($_POST['banner_link'][$i] ?? ''), 'sort' => (int) ($_POST['banner_sort'][$i] ?? (($i + 1) * 10)), 'enabled' => !empty($_POST['banner_enabled'][$i])]; } $store->saveBanners($items); flash('Banner 已保存。'); redirect_to('/ywj/banners'); } $banners = $store->banners(false); admin_layout('Banner 管理', function () use ($banners) { ?> '维护首页轮播图片、跳转链接和发布状态。']); return; } if ($path === '/ywj/products') { if (is_post()) { require_csrf(); $items = []; foreach (($_POST['product_id'] ?? []) as $i => $id) { $name = trim($_POST['product_name'][$i] ?? ''); if ($name === '') continue; $image = $_POST['product_image'][$i] ?? ''; if (!empty($_FILES['product_upload']['name'][$i])) { $_FILES['one_product'] = ['name' => $_FILES['product_upload']['name'][$i], 'type' => $_FILES['product_upload']['type'][$i], 'tmp_name' => $_FILES['product_upload']['tmp_name'][$i], 'error' => $_FILES['product_upload']['error'][$i], 'size' => $_FILES['product_upload']['size'][$i]]; try { $image = upload_image('one_product', $config, $image); } catch (RuntimeException $e) { flash($e->getMessage()); redirect_to('/ywj/products'); } } $items[] = [ 'id' => (int) ($id ?: ($i + 1)), 'name' => $name, 'tagline' => trim($_POST['product_tagline'][$i] ?? ''), 'description' => trim($_POST['product_description'][$i] ?? ''), 'image' => trim($image), 'image_alt' => trim($_POST['product_image_alt'][$i] ?? ''), 'url' => trim($_POST['product_url'][$i] ?? ''), 'features' => $_POST['product_features'][$i] ?? '', 'sort' => (int) ($_POST['product_sort'][$i] ?? (($i + 1) * 10)), 'enabled' => !empty($_POST['product_enabled'][$i]), ]; } $store->saveProducts($items); flash('产品已保存。'); redirect_to('/ywj/products'); } $products = $store->products(false); if (!$products) { $products = default_products($store->settings()); } admin_layout('产品管理', function () use ($products) { ?>

首页产品

维护前台产品 tab、详情文案、截图、跳转链接和启用状态。

$i+1,'name'=>'','tagline'=>'','description'=>'','image'=>'','image_alt'=>'','url'=>'','features'=>[],'sort'=>($i+1)*10,'enabled'=>false]; $features=is_array($p['features'] ?? null)?implode("\n",$p['features']):($p['features'] ?? ''); ?>

'full']); admin_textarea('product_description[]','产品描述',$p['description'] ?? '', ['class'=>'full','rows'=>3]); admin_textarea('product_features[]','卖点（一行一个）',$features, ['class'=>'full','rows'=>3]); admin_image_upload('product_image[]', 'product_upload[]', '产品截图', $p['image'] ?? '', ['hint'=>'选择新图后保存；不选则保留当前图片。']); admin_field('product_image_alt[]','图片 Alt',$p['image_alt'] ?? ''); ?>

> 启用

'产品数据保存到数据库，前台首页从数据库读取。']); return; } if ($path === '/ywj/articles') { admin_layout('文章管理', function () use ($store) { $articles = $store->articles(false); ?>

内容列表

管理草稿、发布状态、封面和 SEO 信息。

新建文章

文章	分类	状态	发布日期	操作
				编辑 · 查看

'维护知识专栏文章、发布状态和公开页面入口。']); return; } if ($path === '/ywj/articles/edit') { $id = (int) ($_GET['id'] ?? 0); $article = $id ? $store->findArticleById($id) : null; if (is_post()) { require_csrf(); try { $cover = upload_image('cover_upload', $config, $_POST['cover_image'] ?? ''); $seoImage = upload_image('seo_upload', $config, $_POST['seo_image'] ?? ''); } catch (RuntimeException $e) { flash($e->getMessage()); redirect_to('/ywj/articles/edit' . ($id ? '?id=' . $id : '')); } $slug = strtolower(trim($_POST['slug'] ?? '')); $slug = preg_replace('/[^a-z0-9-]+/', '-', $slug) ?: ('article-' . time()); $existing = $store->findArticleBySlug($slug, false); if ($existing && (int) $existing['id'] !== $id) { flash('Slug 已存在，请换一个。'); redirect_to('/ywj/articles/edit' . ($id ? '?id=' . $id : '')); } $newId = $store->saveArticle([ 'id' => $id, 'title' => trim($_POST['title'] ?? ''), 'slug' => $slug, 'category' => trim($_POST['category'] ?? ''), 'cover_image' => $cover, 'cover_alt' => trim($_POST['cover_alt'] ?? ''), 'excerpt' => trim($_POST['excerpt'] ?? ''), 'body' => $_POST['body'] ?? '', 'author' => trim($_POST['author'] ?? '沐智科技研究团队'), 'published_at' => trim($_POST['published_at'] ?? date('Y-m-d')), 'updated_at' => date('Y-m-d'), 'status' => $_POST['status'] ?? 'draft', 'seo_title' => trim($_POST['seo_title'] ?? ''), 'seo_description' => trim($_POST['seo_description'] ?? ''), 'seo_image' => $seoImage, ]); flash('文章已保存。'); redirect_to('/ywj/articles/edit?id=' . $newId); } $article = $article ?: ['id'=>0,'title'=>'','slug'=>'','category'=>'','cover_image'=>'','cover_alt'=>'','excerpt'=>'','body'=>'','author'=>'沐智科技研究团队','published_at'=>date('Y-m-d'),'status'=>'draft','seo_title'=>'','seo_description'=>'','seo_image'=>'']; admin_layout($id ? '编辑文章' : '新建文章', function () use ($article) { ?>

正文内容

正文 HTML 会经过安全清洗后保存。

'full']); admin_field('slug','Slug',$article['slug']); admin_field('category','分类',$article['category']); admin_field('author','作者',$article['author']); admin_field('published_at','发布日期',$article['published_at'], ['type' => 'date']); admin_select('status', '状态', $article['status'], ['draft' => '草稿', 'published' => '发布']); admin_image_upload('cover_image', 'cover_upload', '文章封面', $article['cover_image'], ['hint' => '用于文章列表和详情页封面。']); admin_field('cover_alt','封面 Alt',$article['cover_alt']); admin_textarea('excerpt', '摘要', $article['excerpt'], ['class' => 'full', 'rows' => 4]); admin_rich_textarea('body', '正文内容', $article['body'], ['class' => 'full']); ?>

SEO

为空时会回退使用文章标题、摘要或默认 OG 图。

'full']); admin_textarea('seo_description', 'SEO Description', $article['seo_description'], ['class' => 'full', 'rows' => 3]); admin_image_upload('seo_image', 'seo_upload', 'SEO/OG 图', $article['seo_image'], ['hint' => '用于社交分享图；不上传则保留当前图片或留空。']); ?>

返回列表

'编辑文章内容、封面、发布状态和搜索展示信息。']); return; } http_response_code(404); echo 'Admin page not found.'; } if ($path === '/track/product-click') { handle_product_click($store); } elseif (str_starts_with($path, '/ywj')) { handle_admin($store, $appConfig); } elseif (MOOZ_TEMP_PERSONAL_SITE && in_array($path, ['/', '/index.html', '/articles', '/articles.html', '/article.html'], true)) { render_temp_personal_site($appConfig); } elseif (MOOZ_TEMP_PERSONAL_SITE && preg_match('#^/articles/([a-z0-9-]+)(?:\.html)?$#', $path, $matches)) { render_temp_personal_site($appConfig); } elseif (MOOZ_TEMP_PERSONAL_SITE && $path === '/sitemap.xml') { render_temp_sitemap($appConfig); } elseif (MOOZ_TEMP_PERSONAL_SITE && $path === '/robots.txt') { render_temp_robots($appConfig); } elseif ($path === '/' || $path === '/index.html') { render_home($store, $appConfig); } elseif ($path === '/articles' || $path === '/articles.html') { render_articles($store, $appConfig); } elseif ($path === '/article.html') { $first = $store->articles(true)[0] ?? null; if ($first) { header('Location: ' . article_url($first), true, 301); } else { redirect_to('/articles'); } } elseif (preg_match('#^/articles/([a-z0-9-]+)(?:\.html)?$#', $path, $matches)) { render_article($store, $appConfig, $matches[1]); } elseif ($path === '/sitemap.xml') { render_sitemap($store, $appConfig); } elseif ($path === '/robots.txt') { render_robots($store, $appConfig); } else { http_response_code(404); echo 'Page not found.'; }

。